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Are there alternatives to sports betting bonuses?

Quite simply, these incentives exist as that final pull factor to attract recreational bettors and help each company differentiate themselves from their competition.  However, another way to think of these bonuses is from the perspective of the betting company.  When they offer you an incentive in the form of a free bet credit or deposit bonus, they are incurring a “marketing cost.”  Each company has thought long and hard about the incentives on offer as part of their business plan and they are happy to offer these value added incentives to you.  

However, there are companies that take a different approach to attracting players, especially those that aren’t overly concerned with the potential short-term gains of an incentive offer.  The examples I’m writing about are Pinnacle.com and MarathonBet.  Pinnacle and MarathonBet do not offer incentives for signing up.  Their business models dictate that they hope to attract players through offering the highest-paying odds.   

How do they do this?  It helps to understand how sportsbooks make money.  Sportsbooks don’t make money when a lot of people lose on a bet.  They make money by balancing the amount bet on both sides of a match.  The money from the lost bets are essentially used to pay the winners.  Built into the odds for that match is the ‘juice’ or the fee that will go to the sportsbook for accepting bets.  

Pinnacle and MarathonBet are what those in the industry would call a reduced-juice betting sites.  This means the juice is significantly less than most other sportsbooks that offer bonuses.  In other words, the odds paid to winners is several percentage points higher than betting sites that offer bonuses.  If your intention is to have an account for the long term, reduced-juice betting sites certainly have the potential to pay out more over time due to the higher odds that they offer.

Sports Betting Bonuses Canada

When you’re about to get started betting online, many betting companies offer an incentive in the form of free betting credits or deposit bonuses.  It is important to understand a few things about these incentives.  First, they have been developed to encourage your play.  To gain the full value of the incentive, you will be required to bet with your deposit and possibly the value of your bonus several times over.  It does not matter if you win or lose, you just need to play enough to satisfy the rules for the given bonus.  

As your play-through requirements are met, the value of your incentive may be available for your potential withdrawal as cash.  These play-through requirements simply prevent people from registering an account, depositing initial funds, gaining a bonus, and then withdrawing it all without ever placing a wager.  For each particular offer, terms and conditions shall apply.  Each betting site below offers Canadian Dollar accounts and payment methods.  Clicking ‘Go’ to visit each site will bring you to a page that shows you their latest new customer offer.

Free Bets vs. Deposit Bonuses

In general terms, free bets tend to have slightly easier play-through requirements to satisfy and here’s why:  Free Bet incentives are just that, free betting credits that you may use toward a wager or wagers of your choosing.  If you win on a bet placed with a free bet credit, you would be entitled to keep the profit from that bet, not the stake amount which returns to the betting site.  

For example, if you had a single free bet credit worth $100 and you placed a wager on a game outcome that paid odds of 1.50 and you won, you would win and keep $50 as that is the profit on such a bet and the $100 that holds the place of the free bet stake money returns to the sportsbook company.  

For that $50 to be yours to withdraw as cash, you would need to satisfy the defined play-through requirements.  

For a deposit bonus, your incentive is not tied to whether or not you win a bet as above.  Companies that offer a deposit bonus are essentially saying; “We will match your deposit at the rate of 100% up to a maximum X.”  

In this case, once you’ve satisfied your play-through requirements, the entire deposit bonus will be available for you to withdraw as cash.  

Incentives to be enjoyed once

Just as a point to remember, all the bonus offers listed are meant for first-time account registrants.  Each company frowns upon players from registering multiple accounts and gaining the benefit of the bonus several times over, though each company may have incentives to offer you as an existing customer.  You will likely be able to opt-in or opt-out of these offers, generally communicated by email

In terms of the initial offers, each company does their best to cross reference information to ensure players may only benefit from a single incentive offer.  They may cross reference your email, postal address, funding method, IP address and more to ensure that their incentive programs are not abused.   

Thus, if you already have an account with any of these companies and you would like to enjoy the benefits of a bonus, it is best to simply select one of the other companies listed here rather than test these preventative cross-referencing measures.  There is no rule against having accounts with more than sportsbook company.

Canada Sports Betting Issues

Betway serves over 2 million account holders world-wide and offer a beautiful interface with an excellent mobile platform.  Like most top bookmakers, they also offer an early  cash out feature.  Long-time sponsor of West Ham United FC, they even offer OHL and WHL betting.  Read the Betway Canada review.

Find new customer bonuses for Canadians at these betting sites

CAD

Bodog was one of the pioneers of online sports betting in Canada.  The Bodog brand is as strong as ever with a unique angle as they only serve Canadians and know our  tastes. Example: they are the only sportsbook to accept Interac email transfers for deposits. Get up to $200 in free bets. Read the Bodog Canada review.

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Sports Interaction is the only sportsbook that is completely run and regulated from within Canada from the Kahnawake Mohawk Territory located just west of Montreal.  They offer solid lines, odds and even a nice 100% bonus up to $125.  Read the Sports Interaction Canada review.

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One of the world’s premier online casinos also offers a top-notch online sports betting service. Online since 2001, Spin Palace offer solid odds, a great sign up bonus and Canadian Dollar banking methods for your CAD account so you avoid exchange fees. Free bet offer up to $200. Read the Spin Palace Sports Canada review.

Unibet, headquartered in Stockholm, provides some amazing coverage of sports betting, especially with their coverage hockey.  Did you know that Unibet are one of the the only Canadian Dollar betting sites to offer betting on the OHL and WHL?  That’s right - Major Junior hockey betting.  Read the Unibet Canada review.

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William Hill is one of the oldest names in sports betting, established in 1934 and currently traded on the LSE.  William Hill covers all sports well extremely well and has been in the Canadian market for a long time, ensuring they cater to our preferences. Read the William Hill Canada review.

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